Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service.

Building your brand identity

Typography

Typography refers to the font (or type) you choose for your branding material. Your typography sends a message to your audience about who you are as a brand and what they can expect from your brand.

Color Palette

Color is a powerful thing.
People have psychological ties to different colors, and using colors strategically in your brand color palette can have a serious impact on how your brand is perceived by your audience.

Form/Shape

When it comes to your designs, you also want to think about form and shape. The different shapes you incorporate into your logo, business cards, packaging, or other assets can say a lot about your brand.

Designing your branding elements

Logo

Your logo is the face of your business and it is, hands down, the most important branding element you’ll bring to life. It’s often the first experience people have of your brand.

Website

Your website is one of the most representative aspects of your brand identity. Your customers will definitely check your website out before deciding to do business with you.

Product packaging

If you’re selling a physical product, you’ll need to design packaging and in addition to being functional, that packaging needs to be consistent with the rest of your brand identity.

Business cards

If you’re doing any sort of business development, you’ll want to stock up on business cards. A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential clients or customers.

Email design

Email is a great way to engage your customers and drive business. But most people are at inbox overload, so if you want to grow your business via email, you need the right design strategy to set yourself apart from the others.

Stationery

Letterhead
Envelopes
Invoices
Brochures/Sell Sheets

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